A fun winter loyalty campaign

The project started with a briefing with the BrandLoyalty project team. The idea was to develop a winter village with foldable houses, vehicles and characters. These 'buildables' could then be placed on a playing field. By shopping, customers were able to save the entire Little Village winter village together. Especially for its Slovenian customers, all buildables were developed in a typical Slovenian style. For example, attention has been paid to Slovenian architecture, traditional household objects and more. Everything you need to build a really cozy Slovenian winter village.

24 buildables

In total, we designed 24 buildables, each with its own Slovenian look and feel. The 24 buildables came in many flavors such as: a delicatessen house, a market stall, a Christmas tree, a Coca-Cola truck and more. Each buildable had a snow-covered exterior and a cozy interior where a fireplace often lit happily. The houses had windows that could be expressed and an open bottom. That way, the houses could be placed on the playing field above a light, making it look like someone was always home.

Jumbo Coca-Cola truck

Especially to promote the loyalty campaign, we have also developed a jumbo version of the Coca-Cola truck.

Playing field

The basis for every Little Village winter village is the 'playing field'. All buildables could then be placed and illuminated with supplied LED lights. The playing field included a train track for the buildable locomotive, an ice rink for the characters to skate on and several open spaces to build as you see fit.

Collector's box

To conveniently store an entire collection of buildables, LED lights and a playing field, we designed a collector's box. The collector's box contained special pockets where all 24 buildables could be stored.

Flow packs

Little Village's buildables were packaged in innovative “flow packs”. These flow packs were easy to tear open and are also a more sustainable alternative than traditional packaging.