A happy and playful brand

Before we started realising various communications, we carried out a brand analysis to see what reputation the brand already had, where we could strengthen the brand and where we could achieve the most growth.

Our analysis showed that no clear brand strategy was used yet. For example, there was still no clear picture of the target group and a clear brand positioning was missing.

Brand Strategy

To clarify the brand, we organized a number of brand strategy sessions. In these sessions, we tried to get a grip on Happiness Digger's brand values, mission, vision, brand promises, target groups and competition. Based on this data, we were able to position the new brand in a unique way.

After a few sessions, the brand essence of Happiness Digger also became increasingly clear. We described the essence as follows: Create happiness, one easy step at a time. This sentence perfectly reflects what the brand does and what it stands for, namely: Making happiness and well-being understandable and doable makes it easier for everyone to create their own happiness.

Corporate identity

It was extremely important for Happiness Digger to break the boring daily routines, HR programs and courses with a style that made everyone happy. For that reason, we ultimately opted for a happy, playful look that sidelines the competition.

This playful look is mainly created by the refreshing and contrasting color palette, the playful brand assets and the unique formal language in both color frames and typography.

By applying this corporate identity to all Happiness Digger communications, such as: Presentations, trade shows, business cards, website and exhibition materials, we ensure that the brand is always presented consistently (and that makes us HAPPY).

Website

Now that the brand strategy and corporate identity have taken shape, it was time to work on the Happiness Digger website. First of all, we figured out what the purpose of the website was. The main purpose of the website was to provide an overview of all workshops and to send visitors to a purchase or contact moment with Andreea. By devising a strong primary, secondary and support flow, we ensure that the conversion rate of customers who complete this process is as high as possible.

With a strong website flow and a complete wireframe of the website in the 'pocket', we were able to get started building the website in Webflow. First of all, we built all pages and made them responsive. In this way, the website works on both a laptop and a mobile phone. The second step was to build the CMS system for articles, reviews, workshops and, of course, a website. With this CMS system, Andreea can add articles, workshops or products to her website completely independently. Finally, we added light animations to make the website feel dynamic and alive.