A campaign that gets you hot

The idea

After a thorough investigation into the motives of the target group and the USPs of the product, we came up with the following concept together with Medianauts: Exaggerating the heat.

With this concept, we tackle all important elements, such as identifying with the target group, the USPs of the product and attracting and keeping the viewer's attention with a small touch of humor.

The implementation

After a brainstorm with the online marketer, we came up with the idea to make different banners but also to let video play an important role.

We finally developed the video together with Medianauts and directed by Bram Koopman (see the 15-sec version of the commercial below).

On screen? The actor Bert Hana who did an excellent job of depicting the heat without saying a word. Of course, supported by quite a few attributes that gave exaggerating the heat even more body, such as: flowing sweat, dehydrated plants and, of course, our homemade sauna.

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Not unimportant! Actress and model Elsemiek Hoevens stood in front of Jean Haasbroek's photo lens while shooting the video. The photos that were shot for this purpose were eventually used for the online banners and the Sun Eclipse website.

After the shooting day, together with Team Nijhuis, we completed the online banners and videos and the campaign was able to GO LIVE! Curious about the result, read on below.