The magic of tomorrow's creators
De uitdaging
Makers Hands is an agency that connects independent makers and artists with art lovers. For example, art lovers can have custom art made and find the right maker/artist via Makers Hands. The question to us:
“How do we tell the story of Makers Hands as simply as possible to the two different target groups? And how can we further professionalize the brand to make it attractive to investors?”
Aan de slag
At an early stage, we made an analysis of the brand. This created a clear picture of the brand's problems and areas for improvement. These problems were as follows: there was still no clear picture of the target group (s), no brand identity guidelines, and Makers Hands did not yet have a real corporate identity/visual identity.
Based on this analysis, we started the project. Wondering how? Check out the course of the project below:
Brand Strategy:
- Target group profiles
- Brand foundation & positioning
- Brand Story
- Name change (extra step)
Corporate identity:
- Logo & corporate identity
- Style guide
Target group profiles and brand foundation & positioning
With a number of brand strategy sessions with the branding canvas, various checklists and critical questions, we collected the right information to get the brand foundation and target group profiles sharp again.
With a clear picture of the brand and the target groups, we were able to take steps much easier and faster during the project. This made it easier to brainstorm, we came up with creative solutions faster and it became easier to talk to the founders about the brand and the target groups. Finally, we briefly and firmly summarized the brand foundation and target groups in an editable online document and shared it with the owner.
Brand Story
The writing and devising of the brand story and messaging went very smoothly. This was partly because the brand foundation and target groups were described in detail. In no time, the new brand story and unique pay-off were created: The Makers of Tomorrow.
Name change
Before the brand was named Makers Hands, the brand was called “Bespoke”. However, this name no longer covered the load. In addition, the name Bespoke was also used by other companies, which could cause problems in the future.
Since the brand hadn't gone 'live' yet, this was an excellent opportunity to come up with a new name. For example, we started a brainstorming session and came up with the new name together with the founder: Makers Hands.
Logo & corporate identity and style guide
After extensive style research and a number of sketches, a number of geometric shapes were immediately created. These forms were a good fit for the new brand identity and could be used in all elements of the new corporate identity. For example, the symbol of the new logo could be built from these shapes, but also a number of background patterns and layouts.
After determining these forms, we set to work on making a number of sketches for the new logo, layouts and a number of expressions and presenting them. During the presentation, there was a very enthusiastic response and with some tweaks, the new Makers Hands corporate identity was created.
Een positieve klantreview
Thom and Maarten have clarified our target groups, proposition, brand and story and translated them into an idiosyncratic, creative and decisive brand. Thanks gentlemen!
Vera Seegers
Makers Hands
Behaalde resultaten
A striking and recognisable corporate identity
A clear brand story and messaging
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